Museum of Modern Life
Smallfry’s Museum Of Modern Life will be an exciting new chapter in Smallfry’s artistic journey, a groundbreaking visitor attraction located in the heart of Amsterdam. Designed for a generation of art lovers seeking meaning, purpose, and connection, this immersive and interactive museum blends stunning visuals with powerful and poignant messaging.
While beautifully Instagrammable, the experience dives deeper—challenging visitors to reflect on the world we live in. Through provocative 3D versions of Smallfry's art and thought-provoking installations, the museum aims to build a community, educate, and drive positive change.
A key feature of The Museum Of Modern Life will be its collaborative spirit, allowing visitors to contribute to the creation of art while choosing which charitable causes to support with their donations.
Canal
2022
If I Change The Way I Look, Will You Love Me?
2019
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A sarcastic look at how shallow western society has become. Although what matters is on the inside, we value only what is on the outside.
An Unconventional Affair
2023
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One of my only pleasures is the feeling of hot water. My friend’s girlfriend (who is a therapist) mentioned that it was common with lonely people to get an endorphin hit from warm water as it replaced the feeling of a human connection or hug. Another pleasure ruined!
One Day My Son, This Will All Be Yours
2022
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​On the face of it, this piece is pretty obvious. A father used to be proud of what he would be leaving behind for his son, but not anymore. When I was at University (many years ago now), I wrote an essay with the suggestion that one day all new plastic and metal production would be banned, meaning that we would have to go back to all the dumps to recycle what had previously been thrown away as trash. In that instance, however far fetched, the owners of the dumps would truly be kings, bringing the original phrase 'One Day My Son, This Will All Be Yours' full circle to its original positive connotation.'
The Fact That I Know I’m A
Bit Shit, Helps
2024
Maybe it’s healthier to not take yourself too seriously.
Bulletproof
2020
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A bulletproof vest made from €1M. Our children are being taught that if you have the money, you can get away with anything.
No One is Coming to Save You
2020
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50 phones wait patiently to receive an emergency call. Each has a unique mobile number that is only one digit away from a country’s emergency number - a number that might be pressed incorrectly in a speedy panic to reach police, fire brigade or ambulance service.
No one is allowed to answer the call.
You’re So Last Year
2022
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A lobster shedding its shell reminded me of our yearly cleanout of good clothes because a brand is no longer in fashion.
I Want To Scream But I Can’t Let It Show
2024
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We all know our way of life isn’t sustainable, but the system has been created to ensure we can’t live outside of it. Mortgage, peer pressure, health insurance. It makes me want to scream out loud but I have to play the game. Walk in, scream your lungs out, and no one will hear you.
We All Need Roots
2024
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Having roots makes life possible and enjoyable. Visitors are given a small strand of hemp root and can add to a tree’s roots as it spreads across the floor.
You Have Less Time Than You Think
2024
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If we all knew have little time we had left, maybe we’d get off our lazy arses and do something purposeful.
A visitor inputs their age and country of birth into the system, and the machine tells them, statistically, how long they have left to live.
What A Load of Pollocks
2024
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Visitors are allowed to drip paint onto a series of large canvasses on the floor.
The Social Butterfly
2024
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Many artists paint beautiful butterfly or angel wings on walls for people to take a photo with. Smallfry has done the same but instead uses the bright beautiful colours of the insecticide companies that are killing them all.
We’re All In This Together
2024
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All of Smallfry’s art is verified by his fingerprint on back of the canvas. In this installation, every visitor are given the chance to be part of a one-off canvas with 100,000 unique thumb prints.
